Couch Potato Review: Memorable Commercial Jingles in Philippine TV (Part 3)

Here's the top 10 best commercial jingles in Philippine TV.

Sharon Cuneta with daughters Frankie and Miel.

10. Nido (powdered milk drink for babies). This commercial was advertised in TV during 2010 to 2011 starring actress and TV host Sharon Cuneta and her daughters Frankie and Miel. I love the lyrics of this song because of the meaning which shows love to our parents and children by saying "You're my number one!"
Memorable Lyrics: "Look at me now, you're my number one. Bright as the day, you're my number one!"

The song "Just A Smile Away" was used in 1990 Close Up ad.

9. Close Up (toothpaste). In the late 80's and early 90's, songs such as "Closer You and I" by Gino Padilla and "Just A Smile Away" by Jaime Garchitorena are used as commercial jingles for Close Up. Most of the commercial models in the classic advertisement are showing love to each other with their beautiful smiles in their face.

Memorable Lyrics: "You were just a part of a dream, nothing more so it seems. But my love would keep much longer, I can't forget the picture of your smile. Cause everytime I close my eyes you come alive. The closer I get to loving you the closer I get to touching you give it time just a little more time we've getting closer you and I." and "There's a closeness that I feel that I am sure, you're just a smile away, just a smile away."

Colgate commercial with the kids.

8. Colgate (toothpaste). Two years ago until now, this is one of the unforgettable kiddie commercial jingles I heard in present time. I love the kiddie melody and the message of the jingle where kids will brush their teeth three times a day to avoid cavities.

Memorable Lyrics: "Brush brush brush three times a day. Brush, brush, brush keeps cavities away. Brush, brush, brush three times a day, brush with Colgate. Sheegeesheegee. Isa, pagkagising brush brush brush. Dalawa bago kumain brush brush brush. Tatlo bago matulog brush brush brush. Brush, brush, brush. Brush brush brush three times a day brush with Colgate."

Alice Dixon with Palmolive soap commercial in 1987.

7. Palmolive (soap). Nothing beats the classic ad of Palmolive in 1987 starring the two young and blooming ladies named Alice Dixon and Shiela Ysrael. They are one of the best and beautiful commercial endorsers in Pinoy TV because of their classic tagline "I can feel it!"

Memorable Lyrics: "It really works, you won't believe it. I can feel it!"

Two young ladies do the beat in Coca Cola.

6. Coca Cola (coke softdrinks). Two young ladies spending their time while singing the song and beating the table to form a melody. It became a hit among teenagers during 2003 and 2004.

Memorable lyrics: "Ito ang beat sabay-sabay, ito ang beat bawal sablay. Pabilis nang pabilis wag magmimiss wag magmimiss. Gets mo na, gets ko na! Aaahhh! Coca Cola! Nahihilo, nahihilo. Nalilito, nalilito. Coke ko'to Coke ko' to COKE Ko 'TO!"

Camella Homes with the petite child actress Chacha Canete.

5. Camella (real estate company). I remember this commercial in 2009 with a small girl named Cha-cha who moved so awkwardly because she felt that her home is too small. But she realized in the end, that she lives in a big house.

Memorable Lyrics: "Bulilit, bulilit sanay sa masikip. Kung kumilos, kumilos ang liit-liit. Bulilit!"

McDonald's slogan from 2005 up to present: Love ko 'to!

4. McDonalds (fast food chain). The song and English tagline for McDonalds is "I'm lovin it!". In 2005, American Idol season 3, third placer Jasmine Trias was invited in the Philippines to sing the Filipino tagline "Love ko 'to". Today, it is used as the tagline for McDonald's commercial. 

Memorable Lyrics: "Paparapapapap Love ko 'to!"

Milo commercial in 2004 with the young AJ Perez.

3. Milo (chocolate drink). The tagline used for Milo was used since 1980's in order to promote this chocolate drink as a healthy drink and it gives energy. Some athletes such as Bea Lucero and Japoy Lizardo became endorsers as well with young celebrities such as Rayver and Rodjun Cruz and AJ Perez. I think the drink is such a big help in sports.
Memorable Lyrics: "Great things start from small beginnings. Growing up with Milo. Milo Everyday!"

Mr. Clean ad in 1997 with the jingle "Labadami, Labango!"

2. Mr. Clean (detergent soap). The jingle was originally sang in the late 80's with soprano singer Sylvia La Torre. It has been used until the 90's which showed the effectiveness of Mr. Clean in whitening and cleaning the clothes.
Memorable Lines: "Labadami, labango. Mr. Clean mahal ka namin dulot mo ay labadami, labango!"

Jollibee and the mascots.

1. Jollibee (fast food chain). This is the most memorable commercial jingle I always remember since when I was a child. Even the kids of the 90's love to sing this song and mothers love to say "We will going to Jollibee" in order for their babies and kids to become happy. Filipino families went to fast food chains such as Jollibee during weekends.
Memorable Lyrics: "Isang tulog na lang, Jollibee na naman. Ang araw lulubog bukas mabubusog. Sa chickenjoy manok at yumburger bilog. I love you Sabado pati na rin Linggo hintay ka lang Jollibee nandyan na ako. Panlasang Pilipino, at home sa Jollibee"

That's it thanks for reading the three part blog series on memorable Pinoy commercial jingles. These are my personal favorites and based on the opinions and perspectives of other people as well with the impact among the viewers and in pop culture. You can search that commercial jingles on Youtube and other blog sites. Thanks a lot!

- Jonathan - 

TV Classics Review: Showtime Season 2 Grand Finals

The grand finalists from Showtime Season 2: Lal-lo's Blacklight Performers, Mama's Boys, Xtreme 24/7 and Laoag City Gymnastics Group.

The grand finals for the second season of Showtime held last December 18, 2010 where 10 contenders compete for the one million pesos prize. They have different assets that is why they made it to the finale from colorful costumes, fantastic dance routines, and great concepts which show their talent and entertainment value. 

• Big Trio (Nueva Ecija) - They have the very good Asian concept which reflects in their Shaolin costumes and props. They have the good way to start the show because of their precise choreography and stunts. Score: 9
• Kidz@Trix (Davao City) - They have the passion in dancing but it was very unorganized dance routine because of the song choice they have which is somewhat not good to the ears of listeners (especially with the gun sound effect).Score: 8
• 89.9 Hoodz (Zamboanga del Sur) - They have the very good talent and passionate dance routine. They got the attitude but the song choice is not good. However, they got the attention of the audience when someone injured in their routine but it was a joke. Score: 9
• Mama's Boys (Manila) - They have the entertainment factor plus the fact that they were all comedians. They have a very good concept, costume and funny song selection. Score: 9
• Lal-lo's Blacklight Performers (Cagayan Valley) - I really love this group because of their heartfelt performance, touching song choice and concepts which can be integrated in their blacklight theater. They have the best concept because they tell their story of their journey in Showtime from showing their winning pieces and in the end, they remembered the Christmas season. Score: 10
• Speed Movers Crew (Misamis Occidental) - They have the breathtaking stunts however it was a very common dance routine from season 1. Score: 7
• Xtreme 24/7 (Zamboanga del Norte) - They have the light and groovy song choice and they are total performers from their colorful animated printed tshirts, blacklight dance, very good dance steps and meaningful rap. Score: 10
• Laoag City Gymnastics Group (Ilocos Norte) - They are truly stunning performers which shown a world-class gymnastics performance. They are sophisticated, spectacular and superb. They deserve to compete in Olympics in gymnastics category. They truly deserved a standing ovation. Score: 10
• Zero Gravity (Leyte) - They have the precise movements and good character portrayal but their monthly finals performance is much better. Score: 8
• Ground Zero (North Cotabato) - They have a touching interpretative dance and a song choice. The boys have a brave attempt to do interpretative dance but it was predictable. Score: 8