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Thursday, August 9, 2012

Couch Potato Review: Memorable Commercial Jingles in Philippine TV (Part 2)

Here is the next set of commercial jingles which are memorable to the Filipino audience particularly with the kids and women, plus the men and the masses as well. They are remarkable because of the meaning of the song plus the convincing power of the products they delivered.

Palmolive Naturals Soap with endorser, Anne Curtis.
1. Palmolive Naturals Soap (soap). A commercial by actress Anne Curtis where she sang with the tune of MYMP's "Get Me" in 2011 for Palmolive Naturals Soft and Moisture with a slogan "Music for my Skin and Soul." Then in 2012, she sang the jingle in the tune of True Faith's "Perfect" for Palmolive White and Moisture. I think it is funny but cute because Anne Curtis showed her talent in singing although it is not good plus her confidence and her beauty which makes her a perfect commercial endorser for Palmolive Soap.
Memorable Lyrics: "Para sa puting pang-diyosa" (Palmolive White and Moisture) and "I feel your soft caress upon my skin like a touch from a rose." (Palmolive Soft and Moisture)

Royal Tru Orange ad in the 1990's.
2. Royal Tru Orange (orange-flavored softdrink). A commercial in the 1990's sang by the late Francis Magalona. He performed it with the tune of his rap song "Ito ang Gusto Ko." It has a significant message to the people especially in advocating peace, friendship and care for nature.
Memorable Lyrics: "Ito ang Gusto Ko, RTO, Ito ang Gusto Ko Royal Tru Orange"

Nikki Gil, an actress, singer, TV host and VJ gained her popularity in 2004 Coca Cola commercial.
3. Coca Cola (coke softdrink). A one-and-a half minute commercial in 2004 which starred by Nikki Gil while she was walking in the streets of Manila, giving Coca Cola to the people she met while singing.
Memorable Lyrics: "Sana'y masabi sa awit kong ito, lahat ng ninanais nitong puso ko. Sana saan man patungo sa buhay may pag-ibig may pag-asa may saya at saysay. Sana sa bawat sandali matikman mo, sarap ng pagsasama at simpleng ligaya. Tara na sakyan lang malay mo, andyan lang andyan lang ang hinahanap mo." 

Sonny Padilla with the two women in Family Rubbing Alcohol ad.
4. Family Rubbing Alcohol (rubbing compound / alcohol). A commercial in the 1990's featuring Sonny Padilla, an international boxing referee and the father of singer Zsa Zsa Padilla plus the two customers which are the housewife and the doctor who bought the said brand of alcohol in the supermarket. This commercial was used in boxing matches aired in RPN 9 and IBC 13 during the 90's.
Memorable Lyrics: "Family Rubbing Alcohol. Di lang pampamilya pang-sports pa!"

B-E-A-M means smile. A popular jingle during the 90's in radio.
5. BEAM (toothpaste). A commercial jingle in the 1990's and early 2000's which aired in radio and television. 
Memorable Lyrics: "B-E-A-M means smile. Smile kami pag BEAM. Beam na Beam ngiti'y protektado, panalo sa presyo panalo pag BEAM!"

Vilma Santos in the classic ad of nail polish brand "Caronia."
6. Caronia (nail polish). A popular commercial in the 1980's with four beautiful ladies dancing. The nail polish is also endorsed by Vilma Santos and the defunct gag show "Tropang Trumpo" did a spoof of that classic.
Memorable Lyrics: "Caronia, Caronia, there's every reason to sing and dance the secret of beauty is in your hands."

Carnation Evap, the full cream milk.
7. Carnation Evap (evaporated milk). In the summer of mid-1990's, I remember this song during my elementary days that is why I decided to taste the local delicacy and thirst quencher halo-halo with Carnation Evap. I remember the can of this milk was topped with a toque in the said commercial.
Memorable Lyrics: "Halo-halo iba't-iba kay tamis kapag sama-sama. Carnation Evap! The full cream milk!"

Sunny Orange, a bottled juice drink in the 1990's.
8. Sunny Orange (bottled juice drink). The famous bottled juice brand in the 1980's to 1990's with different flavors such as orange, lemon, grapes, strawberry and ice cola. Then, the rival of this brand is Ritchie's Orange. It is pronounced as Zenny Orange in the later parts of the song.
Memorable Lyrics: "Sunny Orange I love you, Lemon, grapes, strawberry (Ice cola in the 90's version). Sunny Orange super quality."

Maggi Sinigang sa Miso with the young Sam Concepcion.
9. Maggi Sinigang sa Miso (food seasoning). One of the commercials in the early 2000's featuring the young Sam Concepcion, who is the winner of the first season of singing contest for kids Little Big Star in 2005. It is proven that Sam's got the talent in singing and rapping at his young age. He is also with his dad Raymond Concepcion in this commercial.
Memorable Lyrics: "Parang may isang anghel sa aking labi na nakalutang sa ulap at nangingiliti. Kung ang alat at asim ay tulad ng hain ni Inay. Suspetsa ko ang buong mundo ay mapayapa at masaya."

Life is colorful with souped vegetables for Knorr commercial.
10. Knorr Sinabawang Gulay (food seasoning for soup). One of the commercials in the late 2000's with the Goin Bulilit Kids Nash Aguas and Sharlene San Pedro. The most important message of this commercial is to encourage the kids to eat vegetables in order to have a healthy lifestyle.
Memorable Lyrics: "Makulay ang buhay, makulay ang buhay sa sinabawang gulay."

Marian Rivera in "Skinwhite"
11. Skinwhite (whitening lotion). It is one of the commercials which lead Marian Rivera to stardom plus the jingle "Shine" which was sung by Regine Velasquez. The song was originally an entry in the 1996 Metropop Song Festival which placed second after Jaya's "Sometimes You Just Know." After this ad, there is also Mika Lagdameo, a model who paired with a guy and it has a beautiful storyline.
Memorable Lyrics: "There I was alone in the shadow, couldn't found my way. Cause you make me shine, shine, you keep me shining through. It's true, I'm shining on all because of you."

12. Nescafe (three-in-one coffee). Last year, I remember this commercial with a girl singing with the people who are bitter (meaning disappointed or bored) and they become happy.
Memorable Lyrics: "Good morning sa inyo, Sweet and Mild ang kasama ko. Tamis ng iyong halik, umaga at walang pait. Good morning sa inyo!"

Wait for the last part of the couch potato review for the top 10 best Pinoy commercial jingles and songs of all time!


Robi Marapao said...

Thanks for sharing Sir! These TV commercials remind me of my childhood. :D

Leon said...

Thanks for this, mas gusto ko yung Ritchie's kesa sa Sunny orange. Di ganun katapang yung lasa. :)

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